Executive Summary

Executive Summary

Introducing, Color Sole. These new color changing boots combine rubber fusion technology with durability and fashion. Through infusing our color-changing formula into rubber, we are able to create boots that change color at different temperatures. The Color Sole boots are a new product built off of a bold idea. Each pair of boots consists of two colors. The boot will vary in color when it is above 60 degrees Fahrenheit and below 60 degrees. With a pair of Color Sole boots, if the temperature is under 60 degrees the boot color will be one color and above 60, the boot will change to the second color.

As a General Partnership, the owners of our company are Hank Perretta, Kajal Patel, Alec Chan, Mackenzie Duckworth and Emily Abbott. Our company has been created as of January 2014. Our target audience is teenage girls all over the world. We are planning to start our company online, and eventually expand our company into retail that is worldwide. In the future, Color Sole looks to also expand the company into color changing shoes and sneakers, in order to expand our customer base to more people. This way, Color Sole will appeal to a wider demographic of teenage girls. If you choose to invest in our company, you are helping to create a successful start up company. Together, Color Sole will move to the top of the teenage shoe market. There are plenty of other boot manufacturers, but our unique color-changing style is one of a kind.

To save money, we plan on manufacturing in China. Our product has received 63% positive feedback from surveys distributed from one high school. This 63 percent of positive feedback includes 25% of students who said yes to purchasing Color Sole boots, and 38% of students who said maybe to purchasing the boots. We plan on starting small, but then expanding and attracting a larger group of customers beginning in the U.S. and worldwide. In addition, we have put time into social networks, such as Twitter, to give brand awareness as fast as possible. As of today, social media is everything, from communicating to sharing to even advertising. This way, the word and updates on our boots can be sent out immediately, and can be seen everywhere. This is quick, easy, and modern. Color Sole is a product that will be at a low boot price of $50 and will offer more options to boot lovers. The Color Sole Company exists to offer a boot for color alternatives for a lower price. Our boots will be a new fashion introduction to the market of boots because we are the only boots that are able to change color.